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Role of Advertising Agency

The advertising agency plays a vital role in the marketing process of an organization. An effective advertising campaign can help in increasing sales, develop brand loyalty and build brand equity. All of which contribute to increase in profits and market share. Similarly, without advertising customers stop buying products and services which lead to decrease in sales and eventually minimize the profit. Therefore, the role of an advertising agency is highly crucial for the success of an organization.

The relationship between an advertising agency and a client is like two partners in a tennis match, without one the other cannot win. The client brings an advertising assignment to the marketing agency then the agency works with the client and comes up with a solution that would meet the objectives of its client and finally the solution is then implemented through print ads, television and radio commercials and through other advertising media.

As we know the clients are a basic tool of earning profit through industry, so we need to have good public relations. Here we will discuss public relations which will also show the importance, Role and Functions of clients. In communication industries clients are considered who give you contracts of advertisement. Clients are very important as they are customers of the industry. So, it is necessary to build public relations or good relations with them. Every top marketing company or agency in the market has a basic rule in their mind that their clients are the most important priorities. They have to fulfil their clients’ needs whenever it’s possible.


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